Monday, August 6, 2007
We Got GOT!
...and I knew it all along.
Over the past couple days, Pepsi and Coca-Cola who manufacture Aquafina and Dasani Waters, respectively, admitted to using tap water from "public water sources" and not the mythical streams that flow down the purified creeks of Artesia. WTF??? You mean to tell me that the Water Knomes of Aqualand didn't have shit to do with this good Fiji Water? Nor do the unicorns that Michael Jackson refer to as "public transportation" graze the Springs of Poland?
I'm not surprised...are you?
It's crazy to me that when we were all growing up all we drank was tap water. Hell... as kids after a long day of playing basketball outside we would all gather around the spicket (country folks know what that is) to drink water from the outside water hose. It's been only in the past 10 years or so that people started turning their noses up at tap water like it's a safety hazard.
Speaking of which, have you ever had guests over and offered them drinks? It usually goes something like this:
"Would you like something to drink? I have Coke, lemonade, water... umm.. milk?"
"What kind of water?"
"Eww... no bottled water?"
"*disgusted* Ok... I'll take Coke"
I always would get a little agitated and want to scream out "It's the same thing, fool!" It's amazing to me how easily we change our opinions of things with enough marketing and advertising.
With this startling new info that bottlers are NOT filling up empty bottles with purified H20 from sacred streams, but rather turning on a faucet not unlike the one in your kitchen , I challenge everyone to take a chance... take out a cup from your cabinet, put it under you faucet, turn it on cold, and take a swig. You just might find it a little familiar.
Want proof? Like ta' hear it here it go!
NEW YORK (Reuters) -- PepsiCo Inc. will spell out that its Aquafina bottled water is made with tap water, a concession to the growing environmental and political opposition to the bottled water industry. According to Corporate Accountability International, a U.S. watchdog group, the world's No. 2 beverage company will include the words "Public Water Source" on Aquafina labels.
Pepsi's Aquafina bottled water and Coca-Cola's Dasani are made from purified tap water.
"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," said Michelle Naughton, a Pepsi-Cola North America spokeswoman.
Pepsi Chief Executive Indra Nooyi told Reuters earlier this week the company was considering such a move.
Pepsi's Aquafina and Coca-Cola Co's Dasani are both made from purified water sourced from public reservoirs, as opposed to Danone's Evian or Nestle's Poland Spring, so-called "spring waters," shipped from specific locations the companies say have notably clean water.
Coca-Cola Co. told Reuters it will start posting online information about the quality control testing it performs on Dasani by the end of summer or early fall.
"Concerns about the bottled-water industry, and increasing corporate control of water, are growing across the country," said Gigi Kellett, director of the "Think Outside the Bottle" campaign, which aims to encourage people to drink tap water.
San Francisco's mayor banned city employees from using city funds to buy bottled water when tap water is available. Ann Arbor, Michigan passed a resolution banning commercially bottled water at city events and Salt Lake City, Utah asked department heads to eliminate bottled water.
Critics charge the bottled water industry adds plastic to landfills, uses too much energy by producing and shipping bottles across the world and undermines confidence in the safety and cleanliness of public water supplies, all while much of the world's population is without access to clean water.
But industry observers said such opposition is unlikely to drain U.S. sales of bottled water, which reached 2.6 billion cases in 2006, according to Beverage Digest. The industry newsletter estimated that U.S. consumers spent about $15 billion on bottled water last year. "Consumers have an affection for bottled water. It's not an issue of taste or health, it's about convenience," the newsletter's publisher, John Sicher, said. "Try walking up (New York City's) Third Avenue on a hot day and getting a glass of tap water."
Dave Kolpak, a portfolio manager at Victory Capital Management, said the environmental objections will have little impact on the bottom line for either Pepsi or Coke, though he admitted it could slow the market's growth rate.
"Pepsi and Coke do not make a lot of profit" on bottled water, said Kolpak, adding that people may talk about the issue, but will likely continue buying some bottled water. Victory Capital owns about 3 million shares of PepsiCo among its $62 billion under management.
Ignorance: I want some of that Unicorn water like in the picture up top.