Tuesday, February 21, 2012

On My Radar: Alabama Shakes

You would find few that would argue with the fact that the music industry is more about image, marketing and branding more than is it about the actual talent of artists and bands. Sure, every so often you will find someone with the swagger and true talent of a Christina Aguilera, Beyonce or Adam Levine, but it most cases if an artists doesn't look the part, they'll get...well...overlooked.

This is why a group like the Alabama Shakes is so impressive. The fact that a group with a lead singer who is not exactly a Victoria Secret model backed by a band of nerds gives you no choice but to look past their lack of industry appeal and acknowledge that the girl can sing and the guys can play their asses off. It's refreshing. Hopefully we'll be hearing more from this crew.

After all, I did randomly run across their video while flipping past the very image-conscious MTV.